Local Residents’ Assessment of South Africa as a Domestic Leisure Travel Destination
Market research has realised that identifying tourists’ needs and wants, and making concerted efforts to satisfying them is the hallmark of destination marketing. This study explores locals’ perception of South Africa (SA) as a leisure travel destination, and ways of marketing the destination, using...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2020-07-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_22_9_3_335-348.pdf |