Analysis of the commercial value of rabbit meat based on positioning of the different types of fresh meat

In-depth knowledge of consumers' perceptions of value is considered a critical success factor in today’s competitive market. There is very little information about the perception that consumers have of rabbit meat compared to other types of meat (mainly beef and pork). To identify the consumer...

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Bibliographic Details
Main Authors: Luis Montero-Vicente, Carmen Escribá-Pérez, Amparo Baviera-Puig, Juan Buitrago-Vera
Format: Article
Language:English
Published: Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria 2018-10-01
Series:Spanish Journal of Agricultural Research
Subjects:
Online Access:http://revistas.inia.es/index.php/sjar/article/view/13407