The role of employees and human resource management in creating brand values
Regarding the definitions of brand, which indicate that the purpose of branding is to create long-term relationships with consumers, brand management can be defined as the process of building consumer loyalty towards the brand. A brand is more than just a product. Practice shows that branded product...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija, Novi Sad
2017-01-01
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| Series: | Škola Biznisa |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2017/1451-65511701041V.pdf |