Petisi Online Sebagai Media Advokasi Alternatif dalam Upstream Social Marketing
Social marketing as a method encourages behavioral change in individuals for a better life by adopting concepts and principles in commercial marketing. Changes of individual behavior are influenced by social contexts that cannot be separated from the role of the upstream actors (parties who have inf...
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| Format: | Article |
| Language: | English |
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Program Studi Ilmu Komunikasi Universitas Syiah Kuala
2018-12-01
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| Series: | JKG (Jurnal Komunikasi Global) |
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| Online Access: | http://www.jurnal.unsyiah.ac.id/JKG/article/view/11833 |