MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION

<p>The purpose of the article is to develop an original approach to the formation of a marketing strategy of commercialization of innovations. The existing views on the process of creating marketing strategies were examined and classified and the algorithm of building marketing strategies for...

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Main Authors:	Ирина Петровна Савельева, Николай Александрович Беляев
Format:	Article
Language:	English
Published:	Science and Innovation Center Publishing House 2013-04-01
Series:	Sovremennye Issledovaniâ Socialʹnyh Problem
Subjects:	marketing strategy, commercialization, innovations
Online Access:	http://journal-s.org/index.php/sisp/article/view/86

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spelling	doaj-dccaacd158bd4c8484559139fc52be112021-10-02T19:11:32ZengScience and Innovation Center Publishing HouseSovremennye Issledovaniâ Socialʹnyh Problem2218-74052013-04-010482MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATIONИрина Петровна Савельева0Николай Александрович Беляев1South-Ural State UniversitySouth-Ural State University<p>The purpose of the article is to develop an original approach to the formation of a marketing strategy of commercialization of innovations. The existing views on the process of creating marketing strategies were examined and classified and the algorithm of building marketing strategies for the processes commercialization of innovations was offered. The results can be used by industrial companies and in the educational process of marketing, strategic marketing and innovation management disciplines.</p><p><strong>DOI: <a href="http://dx.doi.org/10.12731/2218-7405-2013-4-4">http://dx.doi.org/10.12731/2218-7405-2013-4-4</a></strong></p>http://journal-s.org/index.php/sisp/article/view/86marketing strategy, commercialization, innovations
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Ирина Петровна Савельева Николай Александрович Беляев
spellingShingle	Ирина Петровна Савельева Николай Александрович Беляев MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION Sovremennye Issledovaniâ Socialʹnyh Problem marketing strategy, commercialization, innovations
author_facet	Ирина Петровна Савельева Николай Александрович Беляев
author_sort	Ирина Петровна Савельева
title	MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION
title_short	MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION
title_full	MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION
title_fullStr	MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION
title_full_unstemmed	MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION
title_sort	marketing strategy of commercialization of innovation
publisher	Science and Innovation Center Publishing House
series	Sovremennye Issledovaniâ Socialʹnyh Problem
issn	2218-7405
publishDate	2013-04-01
description	<p>The purpose of the article is to develop an original approach to the formation of a marketing strategy of commercialization of innovations. The existing views on the process of creating marketing strategies were examined and classified and the algorithm of building marketing strategies for the processes commercialization of innovations was offered. The results can be used by industrial companies and in the educational process of marketing, strategic marketing and innovation management disciplines.</p><p><strong>DOI: <a href="http://dx.doi.org/10.12731/2218-7405-2013-4-4">http://dx.doi.org/10.12731/2218-7405-2013-4-4</a></strong></p>
topic	marketing strategy, commercialization, innovations
url	http://journal-s.org/index.php/sisp/article/view/86
work_keys_str_mv	AT irinapetrovnasavelʹeva marketingstrategyofcommercializationofinnovation AT nikolajaleksandrovičbelâev marketingstrategyofcommercializationofinnovation
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MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION

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