MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION
<p>The purpose of the article is to develop an original approach to the formation of a marketing strategy of commercialization of innovations. The existing views on the process of creating marketing strategies were examined and classified and the algorithm of building marketing strategies for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Science and Innovation Center Publishing House
2013-04-01
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| Series: | Sovremennye Issledovaniâ Socialʹnyh Problem |
| Subjects: | |
| Online Access: | http://journal-s.org/index.php/sisp/article/view/86 |