MARKETING STRATEGY OF COMMERCIALIZATION OF INNOVATION
<p>The purpose of the article is to develop an original approach to the formation of a marketing strategy of commercialization of innovations. The existing views on the process of creating marketing strategies were examined and classified and the algorithm of building marketing strategies for...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Science and Innovation Center Publishing House
2013-04-01
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| Series: | Sovremennye Issledovaniâ Socialʹnyh Problem |
| Subjects: | |
| Online Access: | http://journal-s.org/index.php/sisp/article/view/86 |
| Summary: | <p>The purpose of the article is to develop an original approach to the formation of a marketing strategy of commercialization of innovations. The existing views on the process of creating marketing strategies were examined and classified and the algorithm of building marketing strategies for the processes commercialization of innovations was offered. The results can be used by industrial companies and in the educational process of marketing, strategic marketing and innovation management disciplines.</p><p><strong>DOI: <a href="http://dx.doi.org/10.12731/2218-7405-2013-4-4">http://dx.doi.org/10.12731/2218-7405-2013-4-4</a></strong></p> |
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| ISSN: | 2218-7405 |