FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BELI PANGAN ORGANIK MELALUI SITUS ONLINE
This study is aimed to explore the factors that can increase the intention to buy and their implications in the design of marketing sites. Theoretical background used in the study is mainly adopted from the Technology Acceptance Model. Five variables are included in this research including Online Bu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2017-03-01
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| Series: | Jurnal Manajemen & Agribisnis |
| Online Access: | http://journal.ipb.ac.id/index.php/jmagr/article/view/12691 |