Community manager vs. social media manager. A theoretical delimitation necessary in the business communication space
When the position of the community manager was established, it was understood that his/her role should be to manage a company or brand’s social media content. However, inasmuch as the profession has been consolidated, other offices have appeared, such as the social media manager. There is frequent c...
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| Format: | Article |
| Language: | Spanish |
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Universidad Francisco de Paula Santander
2017-07-01
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| Series: | Revista Perspectivas |
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| Online Access: | http://revistas.ufps.edu.co/ojs/index.php/perspectivas/article/view/1309/1296 |