Video scribing as a new marketing tool for educational institutions

This article aims to examine video scribing as a new marketing tool that can effectively influence a target audience through information visualization using the educational programs of Borys Grinchenko Kyiv University as an example. The empirical basis for the research comprised 27 scribe videos sh...

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Bibliographic Details
Main Authors: Halyna Horbenko, Olena Voskoboinikova-Huzieva, Leonid Novohatko, Margaryta Netreba
Format: Article
Language:English
Published: Editorial AAR 2021-09-01
Series:Laplage em Revista
Subjects:
Online Access:https://laplageemrevista.editorialaar.com/index.php/lpg1/article/view/1469