PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DI PUSAT GROSIR CILILITAN

Abstract: The research was conducted at PT. Prima Graha Citra as an organizer of Pusat Grosir Cililitan. The purpose of this study was to determine the effect of the marketing mix on purchase decisions stall/ counter in Pusat Grosir Cililitan Navel either partially or jointly. The method in this stu...

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Bibliographic Details
Main Author: Kasmanto Miharja
Format: Article
Language:English
Published: Universitas Mercu Buana 2015-05-01
Series:MIX: Jurnal Ilmiah Manajemen
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/86