The Role of Brands in Purchasing Luxury Auto
In this article we will try to investigate the market of luxury auto and for presenting some view of marketing programs, at first review the supply and demand of auto in market of Iran. Then we will recover the taste and behavior of costumers in this segment and list the effective factors in purchas...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-01-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_54758_b9f5edd03743712b514c92da08e4da2c.pdf |