Text world creation in advertising discourse
This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and frame knowledge....
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| Format: | Article |
| Language: | English |
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Universidad de Alicante
2000-11-01
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| Series: | Revista Alicantina de Estudios Ingleses |
| Online Access: | https://raei.ua.es/article/view/2000-n13-text-world-creation-in-advertising-discourse |