Political Communication in Malaysia: A study on the Use of New Media in Politics

To gain and retain political power, politicians use the media to persuade the masses to vote and support them, especially during elections. Barisan Nasional (BN) has successfully used the media to maintain its power for the past 57 years, making it the longest-serving elected government in the world...

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Bibliographic Details
Main Author: Pauline Pooi Yin Leong
Format: Article
Language:English
Published: Danube-University Krems 2015-10-01
Series:JeDEM - eJournal of eDemocracy & Open Government
Subjects:
Online Access:https://jedem.org/index.php/jedem/article/view/372