Truly New Orientation for Environmental Marketing

This paper is based on and modified from the following forthcoming research article: Kama, l., Hansen, E. & luslin, H. 2003. Social Responsibility in Environmental Marketing Planning, European Journal of Marketing, vol. 37. Forest related industries from four European countries were surveyed i...

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Bibliographic Details
Main Author: Jari Kärnä
Format: Article
Language:English
Published: Vilnius University Press 2002-12-01
Series:Ekonomika
Online Access:https://www.journals.vu.lt/ekonomika/article/view/17012