The effect of functional quality variables and technical quality on patient satisfaction mediated by image

• Main Author: Nasrul
• Format: Article
• Language: English
• Published: Growing Science 2020-01-01
• Series: Management Science Letters
• Subjects: functional quality; technical quality; image; patients satisfaction
• Online Access: http://www.growingscience.com/msl/Vol10/msl_2019_367.pdf

The purpose of this study is to examine and describe: 1) the influence of functional quality towards the image of the hospital, 2) the influence of technical quality towards the image of the hospital, 3) the influence of image towards the satisfaction of patients of the hospital, 4) the influence of functional quality towards satisfaction of patients at the hospital, 5) the influence of technical quality towards the satisfaction of patients of the hospital, 6) the influ-ence of functional quality to the satisfaction of patients mediated by the image of hospital, 7) the effect of technical quality to the satisfaction of patients mediated by the image of hospital. The approach of the study employed is survey method by collecting data through question-naires. The population was 495 patients of Bahteramas hospital. Sample was taken by random sampling with total sample of 88. Technique of data analysis to answer the problem of re-search hypotheses was partial least square (PLS). Results of the study show that the quality of functional had a positive and significant influence towards the image of the hospital yet in-significant to the satisfaction of the patients. The image of hospital has a positive and signifi-cant effect to the satisfaction of patients. In other side, the study also shows that the role of the hospital as a partial mediation between functional quality and the satisfaction of patients, but the image of hospital does not have any role as a partial mediation between technical quality and the satisfaction of patients.