Audience Responses and the Context of Political Speeches

Previous studies showed that cultural dimensions (individualism and collectivism) are related to audience behavior in responding to political speeches. However, this study suggests that speech context is an important issue to be considered in understanding speaker-audience interaction in political s...

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Bibliographic Details
Main Authors: Hyangmi Choi, Peter Bull, Darren Reed
Format: Article
Language:English
Published: PsychOpen 2016-11-01
Series:Journal of Social and Political Psychology
Subjects:
Online Access:http://jspp.psychopen.eu/article/view/618