Evaluating the Benefits of Electronic Commerce in Small and Medium Enterprises

This paper outlines and analyses the behaviours of small and medium enterprises with respect to the evaluation of electronic commerce investments, and the subsequent realisation of the anticipated benefits from those investments. The responses of executives who participated in the study suggested th...

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Bibliographic Details
Main Authors: Peter Marshall, Judy McKay
Format: Article
Language:English
Published: Australasian Association for Information Systems 2002-05-01
Series:Australasian Journal of Information Systems
Subjects:
SME
Online Access:http://journal.acs.org.au/index.php/ajis/article/view/200