RUSSIAN INNOVATION BUSINESS: INNOVATION IS A BUZZWORD OR A COMPETITIVE NECESSITY?

The paper analyzes different points of view on the term «innovative insurance product» and, in particular, points out those features which permit to consider the new product as innovation.The research seeks to substantiate the need to adopt an innovative approach to domestic insurance business as an...

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Bibliographic Details
Main Author: N. E. Savvina
Format: Article
Language:Russian
Published: Government of the Russian Federation, Financial University 2017-10-01
Series:Финансы: теория и практика
Subjects:
Online Access:https://financetp.fa.ru/jour/article/view/468