REVEALING STRATEGIC GROUPING BARRIERS OF RETAIL TRADE ENTERPRISES

REVEALING STRATEGIC GROUPING BARRIERS OF RETAIL TRADE ENTERPRISES

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Segmentation of competitors by revealing and ranging strategic grouping barriers of  the retail trade enterprises with food products is considered.

Bibliographic Details
Main Author: Oksana V. KHLOPENKO
Format: Article
Language:Russian
Published: Don State Technical University 2018-08-01
Series:Вестник Донского государственного технического университета
Subjects:
strategic segmentation
strategic grouping barriers
competitive advantage
questionnaire survey
ranging
concordance coefficient.
Online Access:https://vestnik.donstu.ru/jour/article/view/1064

Internet

https://vestnik.donstu.ru/jour/article/view/1064

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