The Role of Dedication-Based and Constraint-Based Mechanisms in Consumers’ Sustainable Outcomes in the Coffee Chain Industry
Given the increase in consumers’ preferences for coffee, it is becoming important to understand their decision-making processes in the coffee chain context. To deepen the understanding of sustainable outcomes in this context, this study investigates the role of dedication- and constraint-b...
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| Format: | Article |
| Language: | English |
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MDPI AG
2018-07-01
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| Series: | Sustainability |
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| Online Access: | http://www.mdpi.com/2071-1050/10/8/2636 |