Impact of Repeated Exposures on Information Spreading in Social Networks.

Clustered structure of social networks provides the chances of repeated exposures to carriers with similar information. It is commonly believed that the impact of repeated exposures on the spreading of information is nontrivial. Does this effect increase the probability that an individual forwards a...

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Bibliographic Details
Main Authors: Cangqi Zhou, Qianchuan Zhao, Wenbo Lu
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4605739?pdf=render