International markets entry strategy determinants: an exploratory study in Peru
Nowadays a progressively more dynamic and global economic environment causes a higher number of enterprises to pick an entry strategy to become international. The choice of a strategy of entry into foreign markets constitutes one of the most relevant decisions for a company, for it impacts on its pe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del Valle
2017-12-01
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| Series: | Cuadernos de Administración |
| Online Access: | http://cuadernosdeadministracion.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/4485 |