Multimodal Aspects of Corporate Social Responsibility Communication
This article addresses how the multimodal persuasive strategies of corporate social responsibility communication can highlight a company’s commitment to gender empowerment and environmental protection while advertising simultaneously its products. Drawing on an interdisciplinary methodological frame...
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| Format: | Article |
| Language: | English |
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Firenze University Press
2014-12-01
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| Series: | LEA : Lingue e Letterature d'Oriente e d'Occidente |
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| Online Access: | https://oajournals.fupress.net/index.php/bsfm-lea/article/view/7642 |