Art and messages of visual merchandising
Visual merchandising is actually a technique, ie. mastery of different methods to promote the sale of goods by improving their presentation in the shop window and the object itself. It also includes certain components of ambient design using visual rhetoric and communication, primarily through visua...
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| Format: | Article |
| Language: | English |
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Union of Textile Engineers and Technicians of Serbia, Belgrade
2019-01-01
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| Series: | Tekstilna industrija |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2019/0040-23891904052N.pdf |