ANALISIS FAKTOR-FAKTOR YANG MENIMBULKAN KECENDERUNGAN MINAT BELI KONSUMEN SARUNG (Studi Perilaku Konsumen Sarung di Jawa Timur)

ANALISIS FAKTOR-FAKTOR YANG MENIMBULKAN KECENDERUNGAN MINAT BELI KONSUMEN SARUNG (Studi Perilaku Konsumen Sarung di Jawa Timur)

Focusing the problem on the research factors that cause buying interest of sarong is how large the total variance explaining the preference of buying interest of sarong. This research was purposed to identify the preferent and dominant factors of buying interest. Decision making process of buying is...

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Bibliographic Details
Main Authors: Ujianto Ujianto, Abdurachman Abdurachman
Format: Article
Language:English
Published: Petra Christian University 2004-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Buying interest
preference factors
sarung customer.
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/15648

Internet

http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/15648

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