STRATEGIES OF INFORMATION MANAGEMENT ASSOCIATES WITH COMPETITIVE INTELLIGENCE: APPROPRIATION PRACTICE IN SUPPORT EXPORTERS ORGANIZATIONS

We propose a design strategies to facilitate the management of information, associated with the ownership of Competitive Intelligence, as a process of using proactive sales management resources, market and development capabilities and competitive advantages; like practice in public-private organizat...

Full description

Bibliographic Details
Main Author: Guarrochena de Arjol, Marina
Format: Article
Language:English
Published: Universidad Nacional de Misiones 2013-01-01
Series:Visión de Futuro
Subjects:
Online Access:http://revistacientifica.fce.unam.edu.ar/index.php?option=com_content&view=article&id=348:strategies-of-information-management-associates-with-competitive-intelligence-apropriation-practice-in-support-exporters-organizations&catid=143:articulos-en-ingles&Itemid=73