Constructing Identity in Higher Education Prospectuses. Approach to the Rhetoric of Excellence

Constructing Identity in Higher Education Prospectuses. Approach to the Rhetoric of Excellence

Taking a discursive approach to prospectuses of higher education institutions, this paper explores the way identity is constructed in this type of discourse envisaged as an instance of promotional discourse that displays a carefully weighed self-promotion strategy meant to build an image of acade...

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Bibliographic Details
Main Author: Alina GANEA
Format: Article
Language:English
Published: Casa Cărții de Știință 2019-12-01
Series:Cultural Intertexts
Subjects:
promotional discourse
prospectuses
identity
interactional devices
argumentative devices
Online Access:http://files.cultural-intertexts.webnode.com/200000342-909b8909b9/68-86%20Ganea%20-%20Constructing%20Identity%20in%20Higher%20Education%20Prospectuses.%20Approach%20to%20the%20Rhetoric%20of%20Excellence.pdf

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http://files.cultural-intertexts.webnode.com/200000342-909b8909b9/68-86%20Ganea%20-%20Constructing%20Identity%20in%20Higher%20Education%20Prospectuses.%20Approach%20to%20the%20Rhetoric%20of%20Excellence.pdf

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