Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)

Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)

Bibliographic Details
Main Author:	Tanja Komarac
Format:	Article
Language:	English
Published:	Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2014-06-01
Series:	Tržište
Online Access:	http://hrcak.srce.hr/file/182255

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