Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2014-06-01
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| Series: | Tržište |
| Online Access: | http://hrcak.srce.hr/file/182255 |