Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)

Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)

Bibliographic Details
Main Author: Tanja Komarac
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2014-06-01
Series:Tržište
Online Access:http://hrcak.srce.hr/file/182255
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spelling doaj-da5ac22162a14e6db3d4f29a5930d7472020-11-24T22:32:02ZengFaculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)Tržište0353-47902014-06-01261123127Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)Tanja Komarac0Faculty of Economics & Business, University of Zagrebhttp://hrcak.srce.hr/file/182255
collection DOAJ
language English
format Article
sources DOAJ
author Tanja Komarac
spellingShingle Tanja Komarac
Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)
Tržište
author_facet Tanja Komarac
author_sort Tanja Komarac
title Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)
title_short Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)
title_full Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)
title_fullStr Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)
title_full_unstemmed Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)
title_sort book review: ferrell, o. c., hartline, m. d.: marketing strategy: text and cases (international edition)
publisher Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
series Tržište
issn 0353-4790
publishDate 2014-06-01
url http://hrcak.srce.hr/file/182255
work_keys_str_mv AT tanjakomarac bookreviewferrellochartlinemdmarketingstrategytextandcasesinternationaledition
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