Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics...

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Bibliographic Details
Main Authors: Pilelienė Lina, Grigaliūnaitė Viktorija
Format: Article
Language:English
Published: Sciendo 2018-12-01
Series:Organizacijų Vadyba: Sisteminiai Tyrimai
Subjects:
choice behaviour
cosmetics
gender differences
market segmentation
Online Access:https://doi.org/10.1515/mosr-2018-0016

Internet

https://doi.org/10.1515/mosr-2018-0016

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