Die invloed van ouderdom op verbruikersgedrag by die aankoop van 'n passasiersmotorvoertuig
The influence of age on consumer behaviour in purchasing passenger motor cars. The decision to purchase a motor vehicle is complex and can be influenced by various factors. Age as a variable which may influence the purchase decision is of particular importance to both motor manufacturers and dealers...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1989-05-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/486 |