Analysis of methodological potential for customers‘ loyalty evaluation
Loyalty evaluation is the the utmost gap in mosaic of loyalty surveys. Surveys of this field are fragmentary and the touch upon this problem exists only in the context of other surveys‘ purposes. Customer loyalty surveys of the latter two decades are generalized in the paper. Methods for customer l...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2010-03-01
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| Series: | Business: Theory and Practice |
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| Online Access: | https://journals.vgtu.lt/index.php/BTP/article/view/8944 |