Digital Platform Tactics: How to Implement Platform Strategy Over Time
Platform-based business models are increasingly relevant. Scholars mainly focus on the strategic dimension, but what are the tactics to build and evolve digital platforms? This article proposes a novel framework, which assists in subdividing the scope of possible activities of digital platform spons...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Press
2021-03-01
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| Series: | Journal of Business Models |
| Online Access: | https://journals.aau.dk/index.php/JOBM/article/view/5908 |