TEENS AND THE HANG OUT LIFESTYLE: WHAT DRIVES TEENS SATISFACTION AND ATTITUDINAL LOYALTY?
Introduction: Satisfying teens consumer group is critical to retain a larger market share in the future. Creating teens’ experience and value seems to be fundamental for enhancing both satisfaction and loyalty in cafes industry. Background Problem: This study examines the impact of customers’ experi...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2019-07-01
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| Series: | Journal of Indonesian Economy and Business |
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| Online Access: | https://jurnal.ugm.ac.id/jieb/article/view/28668 |