The mythical composition of the advertisement film<br> A composição mítica do filme publicitário
Considering the link between advertising and the several culture texts, this paper points how myth and advertisement film have the same creation structure. Multifaceted media speeches are created by the myth, providing men’s instinctive need for telling and listening stories of the world, himself an...
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| Format: | Article |
| Language: | Spanish |
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Universidade Estadual de Londrina
2012-05-01
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| Series: | Discursos Fotográficos |
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| Online Access: | http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/11929 |