Research in Public Relations
Research has an important role in public relations (PR) being necessary in developing strategies in this area. Therefore, we can speak oftwo types of research, the applied research and theoretical research, both being successfully used in the work of public relations. Applied research,can be strateg...
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| Format: | Article |
| Language: | English |
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Danubius University
2006-10-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/viewFile/32/29 |