Where Truth Lies in Advertising
Consumer advertising, characterised by its persuasive intent and attention value, is a form of propositional communication that contextually hinges on the psychology of human needs and desires. The advertiser’s objective is to depict – with some poetic licence – commercially available items as benef...
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| Format: | Article |
| Language: | English |
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University of Warwick
2018-06-01
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| Series: | Exchanges |
| Online Access: | https://exchanges.warwick.ac.uk/article/view/246 |