Symbolic and affective motivations involved in the purchase decisions of consumers
The psychological motivations of consumers’ purchases have started to gain more and more attention from various researchers from psychology to sociology and economy. Yet there are many steps needed for the progress of the understanding this less rational part of the consumers’ choices. This paper ai...
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| Format: | Article |
| Language: | English |
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Danubius University
2012-10-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/1471/1315 |