Managers’ attitude and organizational culture for social media use in supply chain efficiency and responsiveness
Research Question: The research model proposes that (a) Managers' Attitude and Organizational Culture are fundamental in using Social Media for supply chain activities, and (b) Social Media Use increases Responsiveness and Operational Efficiency. Motivation: IT professionals are continuously i...
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| Format: | Article |
| Language: | English |
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Bucharest University of Economic Studies
2021-09-01
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| Series: | Contabilitate şi Informatică de Gestiune |
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| Online Access: | http://online-cig.ase.ro/jcig/art/20_3_5.pdf |