Exploring the Effects of Immersive Virtual Reality Environments on Sensory Perception of Beef Steaks and Chocolate

Virtual reality (VR) technology is emerging as a tool for simulating different eating environments to better understand consumer sensory response to food. This research explored the impact of different environmental contexts on participants’ hedonic ratings of two different food products: beef steak...

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Bibliographic Details
Main Authors: Emily Crofton, Niall Murray, Cristina Botinestean
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/10/6/1154