What Determines the Loyalty of Airline Passengers? Findings of a Quantitative Data-Mining Study
Purpose – This research study aims to verify a deductive linear model which incorporates the variables to describe perceived airline service quality, perceived value for money, overall satisfaction, and loyalty. Design/Methodology/Approach – Quantitative data for this study were collected from airl...
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2019-01-01
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| Series: | Tržište |
| Online Access: | https://hrcak.srce.hr/file/322989 |