The strategy of promoting and selling medicines on the Romanian market

For the purpose of writing this paper, I was motivated to choose this subject as it is a core part of the pharmaceutical companies' business strategy of promoting medicines. Regarding the importance of the research theme and the business environment, it is crucial that anyone connected to this...

Full description

Bibliographic Details
Main Authors: Elena GURGU, Ioan Aurelian STANESCU
Format: Article
Language:English
Published: Editura Fundatiei Romania de Maine 2019-12-01
Series:Annals of Spiru Haret University Economic Series
Subjects:
Online Access:http://anale.spiruharet.ro/index.php/economics/article/view/959