Redéfinir le dirigeant d’entreprise : le retravail de l’ethos collectif dans le discours de remise de diplômes de Faber
This article analyses how Emmanuel Faber, CEO of Danone, redefines the image of the business leader in the graduation speech he gave at HEC in 2016. Faber promotes social justice and invites his audience to act for a better world. The strength of his speech lies in the way he constructs his message....
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| Format: | Article |
| Language: | fra |
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University of Tel-Aviv
2021-04-01
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| Series: | Argumentation et Analyse du Discours |
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| Online Access: | http://journals.openedition.org/aad/5204 |