Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions
This article examines the prospect of Competitive Intelligence (CI) constitute a source of competitive advantage in light of the Resource Based View and its contribution to the strategic management of the company. Relies on exploratory and descriptive research using the qualitative method. Six manag...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal de Santa Catarina
2014-12-01
|
| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/30294 |