Advertising and drugs: a world of images and promises

The aim of this article is to discuss the relation between the contemporary use and advertising of pharmaceutical drugs based on the so-called culture of consumption. We discuss advertising as a means of strengthening the belief in the power of these drugs, presenting them as a synthesis of science...

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Bibliographic Details
Main Author: Jurema Barros Dantas
Format: Article
Language:English
Published: Universidade Federal do Paraná 2010-11-01
Series:Interação em Psicologia
Subjects:
Online Access:http://revistas.ufpr.br/psicologia/article/view/14731