A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach
<strong>Objective</strong> In this research, we will examine the various dimensions of the brand, to identify the necessary background for the formation of brand talkability and thereby provide a solution for developing and increasing the power of talkability among Iranian brands, especi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2019-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_71210_f19546aabd640b5ca38b1e4e4f71f5d5.pdf |