Characterization and Correction of Bias Due to Nonparticipation and the Degree of Loyalty in Large-Scale Finnish Loyalty Card Data on Grocery Purchases: Cohort Study

BackgroundTo date, the evaluation of diet has mostly been based on questionnaires and diaries that have their limitations in terms of being time and resource intensive, and a tendency toward social desirability. Loyalty card data obtained in retailing provides timely and obje...

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Bibliographic Details
Main Authors: Vuorinen, Anna-Leena, Erkkola, Maijaliisa, Fogelholm, Mikael, Kinnunen, Satu, Saarijärvi, Hannu, Uusitalo, Liisa, Näppilä, Turkka, Nevalainen, Jaakko
Format: Article
Language:English
Published: JMIR Publications 2020-07-01
Series:Journal of Medical Internet Research
Online Access:http://www.jmir.org/2020/7/e18059/