Computer-Mediated Advertising as a Correlate of Buying Behavior Among Youths From South-East Nigeria
This study examined the correlation between exposure to computer-mediated adverts and the buying behavior of youths from Enugu State. The correlational survey was used for the study, while a sample of 385 was selected through a multistage sampling technique. In the analysis of the result, simple per...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2020-07-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244020938701 |